EV Thailand

7 Thailand Electric Vehicle Challenge at The Market

Thailand is one of the countries with many people use a private vehicles to mobilize themselves daily. The trend of an electric vehicles is starting, but Thailand electric vehicle challenge is inevitable. Here are some challenges that become the concerns of its growth.

7 Thailand Electric Vehicle Challenge


  • Material Cost

Although Thailand can produce electric vehicles, this country is not a producer of its raw materials. It needs imported materials, usually from Japan. The supply cost is high because of distribution too. The Thailand government, as a result, gives incentives to close this gap.

  • Less infrastructure

With the growth of Thailand’s electric vehicle market, Thailand needs a solid infrastructure. It shouldn’t remain with what the country has now because the electric vehicle needs special facilities such as charging stations. This is the biggest challenge to distributing the use of electric vehicles.

  • Manufacturing system

The manufacturing system of EV in Thailand is not solid yet. The manufacturers are still relying on ICE production until now. It is not flexible, so the challenge is how to grow a solid manufacturing system that is less costly and less risky. This strategy might accelerate the growth of EV in Thailand.

  • Customer’s concern

Some customers have no idea about electric vehicles. They tend to choose non-electric because of the solid facilities in Thailand. With this concern, the manufacturers, as well as retailers, should educate the customers about the electric vehicle challenge. It will help the growth of Thailand’s electric vehicle market.

  • Partnership

The gap in partnerships, especially among retailers, is still huge. The popularity of electric vehicles in Thailand is still less than other types of powertrains. This is why partnership with retailers has smaller opportunities. Yet, automakers should create effective commercials for this.

  • High cost

Electric vehicle in Thailand is still expensive compared to other powertrains. Though the hype is starting in this country, not many people do buy the vehicle. Charging the vehicle is still hard because of the fewer stations that will be found in the country.

  • Slow transition

The transition of this new trend is still slow. The Thailand government tries to accelerate the transition with huge incentives to the automakers and consumers. Hopefully, the adoption of electric vehicles will increase and more promising in the future.

The parties involved in the growth of electric vehicle challenge should prepare strategies. Thailand electric vehicle challenge will be easy to overcome if the consumers are aware of the benefits and the automakers can present the best commercial and produce with less cost and risk.






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