Food and beverage service is part of the food and beverage industry that will always develop since people need food and beverage.
Today, this industry is getting bigger but the trend is changing due to the pandemic that started a couple of years ago.
The Latest Food and Beverage Service Trend
The pandemic actually changed people, not only in the EMEA but also across the world. This also changed the trend of the F&B industry.
Below are some new trends that emerged because of the pandemic and the opportunities opened because of it.
- The new shopping habits
Since people have to stay at home, they start to shop their groceries, foods, and beverages online.
When the pandemic started to attack the world, the grocery stores and supermarkets providing F&B were even closed since the Governments required people to stay indoors.
People stopped leaving the house, visiting the packed supermarkets, eating out, and going to the F&B outlets. This doesn’t mean they can stop eating.
The new normal style makes people turn to online grocery and it is a huge opportunity for online F&B service.
- Brand new dining habits
When the pandemic started in early 2020, many eateries, cafes, bars, and restaurants were all forced to turn away their customers.
But the warmer weather of Spring and the vaccines bring a new hope that the lockdown restriction will be eased.
Food delivery services and food aggregators started filling the gaps. The emerging and existing food delivery services in Europe mobilized in order to keep the customers connected with their F&B outlets.
The new normal program must be used by the F&B industry to plan the new normal strategies as well.
- Technology for better EMEA Food and Beverage service
Conventional shutdown means the technology must be used to fill the needs of the customers. This also means innovative alternatives for the long term are needed.
The F & B industry can offer discounts, offers, payment functionality, and ordering functionality for some time.
Customers loved how they can use mobile solutions. They can do the check-ins, the order in an extremely easy way, and pay as easily.
Customers can even choose to pay and tip using cash or use the cashless method. This is a great opportunity in the EMEA and other countries in the world for F&B Service.
- Unique dining experience
Customers today still want to taste the unique dining experience. F&B still needs to be creative in providing a unique service. Preparing the best data strategy will create opportunities especially for hyper-personalization.
Custom-made preferences will contribute to the additional revenue streams. It will also get consumer loyalty.
F&B services can also invest in technologies that will enable cost-saving and efficient management tools. Technologies will develop innovation in service and product.
Key for Successful F&B Industry
The key to successful food and beverage service is learning the demand patterns as well as the customer preferences.
Those things will give you a forward-looking perspective especially on how your F&B company or industry can grow better and bigger in the future, during and after the pandemic.